Make-up and skin care comparison and efficacy analysis

Long-term efficacy, cross-efficiency and high-end demand have become a blue ocean market In comparison, skin care has strong functional consumption attributes, so it has a long R&D cycle and life cycle, a strong joint sales effect, a long consumer decision-making cycle and feedback cycle, and a higher proportion of online channels; color cosmetics have more Strong emotional consumption attributes, especially color products require a faster iteration speed, higher requirements for quick response from brand design to supply, increased importance of visual marketing, shorter consumer feedback cycles, and more reliance on online channels . Blue ocean features of efficacy: 1. The long-lasting effect of basic functions, such as long-lasting moisturizing for basic skin care, non-marking and non-sticking cups of color products; 2. Cross-functionality, such as facial masks and lotions for post-sun repair, and makeup remover Cleansing products, etc.; 3. Anti-aging and wrinkle removal, mostly in high-end categories such as eye essence. Category analysis-skin care Partially refined care and men`s skin care are categories with high growth and low proportions, while cleansing and makeup removers are categories with high growth and high proportions. The transaction value of beauty SPA and men's facial care increased the fastest compared with last year, and the transaction value accounted for lower than the industry average; the transaction value of cleansing, makeup remover, and sunscreen increased the fastest than last year, and the transaction value accounted for higher than the industry average, suitable for new products Layout, or increase investment in production and marketing. Category Analysis-Makeup Partially refined make-up and men's basic make-up products have become high-growth categories, which are suitable for new product layout or increase production and marketing investment The turnover of men's foun

China Cosmetics Innovation Exhibition

China Cosmetics Innovation Exhibition China Cosmetics Innovation Exhibition (CIE) will officially open at Hangzhou International Expo Center from February 22 to 23, 2022. This year's China Cosmetics Innovation Exhibition has six special exhibition halls with an exhibition area of 60,000 square meters. It is expected that more than 40,000 professional visitors will gather here. Important customers in the beauty industry will gather here. Who are 40,000+ professional visitors? In recent years, the beauty industry has undergone tremendous changes. Whether online or offline, it has reached a critical turning point. The rapid iteration of channels allows every practitioner to look for the next new opportunity for business growth. As an industry event with the highest concentration of new brands, new products, new buyers, new resources, and new gameplay in the beauty industry, the 2022 Innovation Expo has attracted many visitors. Initially, it is estimated that there will be 40,000+ professional visitors coming to the scene to look for business opportunities. Among these audiences, there are about 22,000+ online channels, such as Tao C and Tao distribution-based Tao customers; live e-commerce customers based on MCN, live broadcast supply chain and KOL; strictly selected by Vipshop and NetEase Self-operated e-commerce platforms such as Heguo, etc.; customers focusing on community group buying and community group buying, etc. Offline channel customers are mainly CS channels, supermarket channels, convenience stores, fashion department stores, maternal and child stores, supermarket supply chains and OTC, with a total number of approximately 12,000+. In addition, 5000+ brands and 2000+ manufacturers and supporting service providers came to visit the exhibition. It is worth mentioning that the 2022 Innovation Exhibition also organized a VIP buyer group of 600+ people, covering e-commerce supply chain, head MCN, head Amoy C, CS t

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HANGZHOU SHIBODE TECHNOLOGY CO., LTD

HANGZHOU SHIBODE TECHNOLOGY CO., LTD SPT Inc. COMPANY BRIEF Brief: Aiming to build a comprehensive enterprise serving for upgrading society, facilitating human beings, SPT Inc. has closely worked together with universities and institutes to provide updated technology products. Our company SPT Inc. includes HONG KONG SPT INTERNATIONAL LIMITED, HANGZHOU SHIBODE TECHNOLOGY CO., LTD, to enhance international business. SPT Inc. has dedicated mainly to the following sectors, which are clarified as the following 4 categories: 1. industrial solution (Calciner & Temperature Pressure Reducing System) and equipment (mining equipment & industrial processing equipment). 2. controls (solution & control products including PMSM inverter driver & other controls ) 3. home electronic appliances, like air purifier, toothbrush sterilizer, laser hair remover, beauty care tool, electronic smoke --. 4. Cosmetic products, eye shadow, mascara, lipstick, blush, eyeliner, foundation primer, lip gloss, lip liner, makeup sets -- Up to now, our clients are all over the world, European countries, America, middle east--.. Warmly welcome to join us to create a bright future for you and us!

The 27th China Beauty Expo in 2022

Exhibition Introduction: CBE China Beauty Expo has been successfully held for 26 sessions since 1998. It is held in Shanghai New International Expo Center (Pudong) every May. Won the Shanghai Famous Brand, Shanghai International Brand Exhibition and other honors, and ranked first in the top 100 beauty exhibitions in the global trade show for three consecutive years. As a world-renowned international beauty trade platform, CBE not only aggregates the massive resources of the entire industry chain of the beauty industry, but is also committed to enhancing the value of the exhibition. It has successively established the China Cosmetics Retail Industry Conference, the US-Iraq Fashion Award, the International Technology Conference, and the International Medical Beauty Conference. A series of conferences and themed activities, leading the trend and grasping the current, is known as the barometer and vane of the Chinese beauty market. Starting in 2020, CBE has joined forces with BolognaFiere, the organizer of the Cosmoprof World Beauty Expo, the world`s most eye-catching event in the beauty industry, and Cosmoprof Asia, a prestigious international trade show in the Asia-Pacific region, to create SCBE South China International Beauty Expo, Cosmoprof CBE ASEAN Beauty Exhibition (Thailand), and build CCBE Chengdu Beauty Expo, to achieve cross-regional integration and innovation, and share global business opportunities. Exhibition overview: The 27th China Beauty Expo (Shanghai CBE) will be held at Shanghai Pudong New International Expo Center in 2022. Shanghai CBE is the premier beauty industry trade event in the Asian region, and it is also the best choice for many industry professionals to explore the Chinese market and even the Asian beauty industry. Shanghai CBE includes four major themed exhibitions-cosmetics exhibition, professional beauty exhibition, beauty supply chain exhibition and innovative technology raw material exhibi

Introduction to China Beauty Expo (CBE) Cosmetics Exhibition

In 2021, the 26th China Beauty Expo (CBE), co-sponsored by China Council for the Promotion of International Trade Light Industry Branch and Informa Group Shanghai Baiwen Exhibition Co., Ltd., will be held in Shanghai from May 12 to 14, 2021. The grand opening of the New International Expo Center. As one of the three major theme exhibitions of China Beauty Expo, CBE Cosmetics Exhibition has been rooted in the daily chemical industry for many years, and has achieved an unparalleled position in the industry. It enjoys the reputation of "the world's top daily chemical exhibition" in the industry. The CBE cosmetics exhibition will cover 9 major exhibition halls, 10 major theme halls, covering 13 major categories and more than 40 sub-categories, and will attract nearly 500,000 professional buyers from more than 80 countries and regions around the world. The exhibition is an annual event in the cosmetics industry that brings together fashion and technology and leads the trend. Audience ratio: Cosmetic retail/chain stores: 33.8% Agents/distributors: 25.5% Shopping center/department: 13.9 Import agency: 11.9% E-commerce: 7.5% Other: 7.2%

Analysis of the creation of local beauty products

Analysis of the creation of local beauty products Local explosives have higher cost-effectiveness and obvious selling points, and the cooperation between inside and outside the station to plant grass to explode The value of explosive products mainly includes: 1. To gather customers for the new brand in the short-term and expand the sales scale; 2. In the mid-term, continue to deepen consumers' understanding of the brand and drive related sales; 3. Long-term stable brand market share, and continue to attract money through brand power. The main features of local explosives are: 1. Appropriate price band + extreme price-performance ratio, inspire impulsive consumption; 2. Differentiation, obvious selling points can be reflected in vision, efficacy and even name, such as the tavern lip glaze of Perfect Diary. It can also be disruptive innovations, such as new or unpopular ingredients or formulas, or new or unpopular sub-categories, such as exfoliating mousse in half an acre of flower fields; 3. Spreading power and explosive power. Can quickly form a viral spread and form a positive cycle. The main method for local beauty to create explosive products is: launching new products on the eve of the festival, and in the early stage, it is mainly exposed on various off-site social platforms such as Xiaohongshu, WeChat Official Account, Douyin, etc., and usually uses celebrity effects to accumulate a certain number of fans , Through the formation of word-of-mouth fermentation by the middle and long tail masters, the head celebrities or celebrities detonate and transform in the station during the festival. Combining resources inside and outside the site is common, but different brands or products have different focuses. Analysis of the creation of local beauty products The proportion of local cosmetics and explosive products has increased, and the difficulty of pushing exp

Local beauty market structure

The skin care market still dominates, and the cosmetics market is growing rapidly As young consumers further strengthen their awareness of skin care and anti-aging, and increase consumer demand for skin care products, my country's local skin care market will be 129 billion yuan in 2020, and local skin care will occupy a major position in the local beauty market. Although the local cosmetics market accounts for a relatively low proportion, consumers will continue to increase their willingness and ability to consume cosmetics in the future, and the cosmetics industry will have more room for growth. Local cosmetics brands are emerging and will gradually break the monopoly of international brands. It is estimated that in 2023, the scale of my country's local skin care market and color cosmetics market will reach 197.7 billion yuan and 55 billion yuan respectively. The compound growth rate of the color cosmetics market will reach 23.8% from 2021 to 2023, which is higher than the compound growth rate of the skin care market in the same period.

Market analysis of the beauty industry

Nowadays, various industries are developing in the market. Some industries are gradually facing bankruptcy with the times, while some industries are developing more and more smoothly, and they can make a lot of money. Girls nowadays I like makeup more, and the development prospects of the beauty industry are getting better and better. Do you know the market of the beauty industry? 1. The development prospects of the beauty market Nowadays, people pay more and more attention to beauty. In addition to skin care, the more important thing is how to draw a good-looking makeup. Now why there are more and more beauty bloggers appearing, it is because the public needs it, so the beauty industry Employment prospects are still very good. 2. The status quo of the beauty market Nowadays, the beauty market is really hot. It not only sells offline, but also learns to use the Internet and online marketing, so that people from all over the world come to buy beauty products, and they can also enjoy relatively affordable prices. , There will be preferential policies for a period of time, which also attracts more consumers. Third, the future development trend of the beauty market With the change of the times, more and more consumers pay more attention to quality, and they will also choose to purchase preferentially and buy products that suit them. Nowadays, there are also various anchors selling goods online, and they can also introduce them to buyers. The ingredients and suitability for the crowd have also attracted many consumers. It can be said that the development prospects of the beauty market are very hot.